Mark LaRosa is a highly accomplished sales and growth expert with a proven track record of driving explosive growth in businesses. Throughout his career, he has successfully taken ten different companies to new heights by identifying repeatable sales strategies, building world-class teams, and implementing plans for rapid revenue expansion. Whether he was founding a business, leading a company’s first sale, or tasked with finding a company’s growth curve, LaRosa has consistently achieved success. In 2014, he compiled his expertise into his book Sales, Swingers & Start-ups.
Under the brand QuotaCrush, founded in 2008, Mark has served as interim and fractional VP of Sales for several companies including
- ConveyIQ: Turned the company around and brought to exit to Entelo
- Collective[I]: Established an inside sales team
- SightCall: Established US presence for a French company
- Enhatch: Tripled revenue run rate in first 3 months
- Panjiva : Launched explosive growth: Acquired by S&P
- Parsely,: First architect of sales engine: Acquired
- Monetate,: architect of sales engine: Acquired
- StellaService, architect of sales engine: Acquired
- ScoopSt: architect of sales engine (acquired by BuyWithMe)
- Thinkful,
- among others.
Early in his career, LaRosa was the founder of Dynamic Mobile Data, a wireless enterprise software company that specialized in vehicle location and dispatch. He developed and sold the innovative MobileDispatch solution to major clients, including Kraft/Nabisco, Pepsi, AIG, UPS, Airborne Express (now DHL), and Purolator Courier.
He also secured patents for his wireless infrastructure in Australia and the United States, and received a prestigious DEMOgod award at the DEMOmobile 2003 conference for his product Heads-Up.
Between his work at Dynamic Mobile Data and founding QuotaCrush, LaRosa provided sales and sales strategy consulting to several start-ups and turn-around companies. He served as Vice President of Global Sales at Angelsoft (now Gust), where he tripled sales performance and helped the company become the leading software platform for angel groups and venture firms worldwide. He also built a successful North-East region for Air2Web, a mobile marketing firm, and re-established sales for a turn-around company in the collections industry.
Prior to Angelsoft, LaRosa built a North-East region for Air2Web (www.air2web.com) – a mobile marketing firm located in Atlanta. Proctor and Gamble, NBC/Universal, MTV, FedEx, USAir, CitiGroup and others became customers through LaRosa’s efforts. When he left Air2Web, the northeast region had gone from non-existent to a region supporting 3 individuals bringing in millions of dollars.
LaRosa also re-established sales for the direct marketing vertical market for a turn-around company in collections IRMC (Now iQor: www.iqor.com). Mark salvaged strained relationship with large customers and brought new customers to the table. By the end of his tenure, he had not only salvaged the vertical, but nearly doubled it size by landing customers such as Publisher’s Clearing House, Bookspan, BMG and Guthy-Renker.
LaRosa was on the Board of Trustees of Stevens Institute of Technology from 2007 thru 2013, and served as member and then Chairman of the Board of Trustees of the Hugh O’Brian Youth Foundation, and a founding board member of the Executive Council on Sales and Services – part of the SIIA.
LaRosa is active in the NY entrepreneurial and investment community, and has been writing a blog on sales techniques and other musings on the QuotaCrush web site.
In his personal life, he is a dedicated sole-parent to three children.